Chipmunk London Boy Advertisement
Below is the grime artist Chipmunk's advertisement for his highly anticipated mixtape ' London Boy' which will be released on Christmas Day. He is having a launch party on Christmas Eve at the dollhouselondon club to promote his new release. He has used viral marketing strategies of twitter and facebook to create awareness for this project. He is an artist also from the urban area of London. This is similar to my artist from the same urban area. They are both young so the use of viral marketing strategies are used to target their young fan-base. Whilst looking into his advertisement colors I noticed that it uses the exact same colors
that I will be using for my ancillary product....
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| I like the fact that the advertisement is landscape featuring both the front and back panel track-list of the album. The peeling logo effect ' Out On Dec 25th' is a good use of digital manipulation. Instead of writing NEW ALBUM OUT NOW I want to look into how to create this Logo. I think that the use of half his face and half his body on the back panel is creative, and different it relates to his lyrics, and the type of artist he is. This won't be something that I will be doing for my artist, because she is new, and I want the audience to recog |
This is his twitter page that has been customized including the background theme, banner and profile image of his new album coming out. This creates a link with the ancillary product to the social networking site. This allows fans to connect with the artist.
In the disappear music video the blackberry barcode is shown at the back in the box park base track.
This is why I want to use the symbol at the back panel of the digipak, and also on the advertisement for fans to 'scan'. I want to use ' the twitter and Facebook logo for fans to tweet, follow and like the artist 'Juelz Allana's' pages. Advertisements use these logo's for fans to connect to the artist, and it allows fans to keep up to date with the artists new singles, videos and possible merchandise products that could be coming out.
My name is Maria Iyabi. Am a 200 level student of Caleb University Imota Lagos Nigeria studying Mass Communication. This is a very nice and interesting post, i feel it is a brand method of advertisement strategy and its also eye catching because it tends to draw the readers attention. I feel companies and organizations should adapt this method also not only the entertainment world. Keep it up guys.
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