research -Andrew Goodwin's theory on music videos

Goodwin's Music Videos Analysis and The Structures of Music Videos 

-writing in 'Dancing in the Distraction Factory' 1993

According to Andrew Goodwin the traditional narrative analyses don't apply to pop music videos; it is only becuase he feels that music videos approach narrative from a different perspectives or structures to films and novels, this is because of the following:

-Pop music videos are made around songs; songs don't pose traditional narrative structures

-The singer in a pop music video is used as both, a narrator and as a character

-The singer tries to involve the viewer at home with the performance by looking directly at the camera

-Pop videos often rely on repetition as images are repeated in the way chruses or lines are repeated; the repetition of parts or rhythms of other song form a bond or relationship that makes us become familiar with the genre and have certain expectations

-Pop music videos are likely to be palyed on TV, on the radio or advertised making the song known through repetition

-Pop music videos do not usually have an opening or an ending, the structure of the song is usually reflected on how long it should last for as it builds a climax or a constant repetition before it fades away

-There is a strong relationship between the song, the music genre and the illustration shown in the video, this relationship is shown through illustration, amplification and disjuncture

Examples of each video structure

Illustration: The video tells the story of the lyrics, 'Price Tag' bu Jessie J shows illustration by showing images of what the lyrics of the song are saying. The lyrics talk about money and it is illustrated with notes.

Amplification: New meanings to the lyrics are introduced. 'Where is the love' by Black Eyed Peas shows amplification as it adds more layers of meaning to the lyrics by giving a wider image of the song as the lyrics talk about the lack of love in humanity and the video shows in what ways people act to show lack of love, for example by stealing. 

Disjuncture: There is little connection between the lyrics of the song and the video. 'Beautiful Liar' by Shakira and Beyonce shows very small connection between what the lyrics say and the video as they are just dancing in a dark/rainy atmosphere.