TAMARA AKOTUAH: Research for Music Video- Function of a Music Video

Nowadays, technology is everything! I personally believe that over 75% of society listen to music and that 50% of them listen to music simply because of the music video that accompanies it. My first media class lesson is an example of this; the teacher asked how many of the class listened to music because of the music video or even just watched music videos, literally the whole classes hands shot up. This straight away emphasises the importance of a music video and it's benefits and purposes. Music videos not only help promote the songs but they give them deeper meanings (amplification). Lady Gaga- Judas music video would be an example of this as her video has a lot of religious links giving it a deeper meaning.

 It is clear music videos are very important and play a big role in the marketing side of the music industry, it is a great way to promote and gain fans for musicians/ artists. Conducting this piece of research has made me realise that the music video I create needs to be able to be suitable enough to reach my target audience represent my genre and promote the music itself.