research -Carol Vernallis' Theory of Music Videos

Vernallis studied the editing and camera work in music videos in detail. She said that editing is more often used in music videos than in films.
She observed that a lot of music videos stand out as disjuncture.
She observed the following:

• Base tracks a constantly used to give an specific strusture to the musiv ideo
• The camera moves in time with the music/beat
• Jump cuts are used regurlarly
• Some edits such as effects effects and wipes are obvious to draw attemtion to themselves
• 'Continuity' editing rules are not followed to draw attention to what is on screen

Lady Gaga
-Born this way

This music video is a very obvious example that illustrates the points that Vernallis had about music videos. A lot of editing is used, the special effects are used often at the start of the video, this draw attention to the audience as they are very obvious. Jump cuts are also used regurlarly.
The main base track is mostly used throught out the video to give it a structure, where all the dancing is shown.





Bellow are some link of other music videos that illustrate Vernallis' approach:
-http://www.youtube.com/watch?v=crbFmpezO4A (Use of special effects)
-http://www.youtube.com/watch?v=t5Sd5c4o9UM
-http://www.youtube.com/watch?v=t4H_Zoh7G5A (Use of jump cuts)