In this article I found that when Katy B performed at Nottingham Rescue Rooms the crowd was overwhelmingly filled with a large female audience, even though there were 2 band players that were male this still didn't attract male audiences. From this I found that her target audience were females. This could be possibly due to her branding and image. So I did some more research…
Her blog is directed to her fan base I think her audience are aged 17-25. She talks in slang which young people can relate to and still goes out clubbing and partying. Most of her 92 members are young females.
Below are screen grabs of her twitter followers. They are young students who love music. Their hobbies and interests are centered around music and art/design.
Katy B's instagram pictures helped me come to the final conclusion that her intended audience were aged 17-25. below she is performing and all the fans are young women. She still goes on rides and she '' Skanks'' which is a popular dance that young teenagers do when dancing to dubstep. I feel that as an artist she connects with her target audience.
No comments:
Post a Comment