Research and Planning- Audience Task

Paul Willis, 1990- He claimed that '' Pop stars are, to some extent symbolic vehicles with which young women understand themselves more fully. Even if by doing so they partly shape their personalities to fit the stars alleged preferences. He is saying that female artists are an inspirational figure to their fans. They are a vehicle that shapes their core audiences personalities to match the stars.

Lady Gaga' Mother Monster'-

Born this way- Disjuncture and AmplificationThis music video was targeted to her  fans that she calls her little monsters.

Her makeup and costume is meant to send a message to people who are
considered  different and feel that they get bullied because of their sexuality.

Media producers spend time and money researching audience. It is vital for producers of music and music videos to capture the attention of the correct audience to ensure that as much money as possible is made. I.e Britney spears would aim her music videos at young teens. Her music wouldn't appeal to 60 year old's.

Psychographic profile

profile of our intended target audience