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| BEACH BABE LOOK |
This look is to have a balance in the artists two juxastoposed sides. In her other looks she explores a more urban style. The look is to tie in with the idea that she has disappeared in everything around her including the world, the soft natural tones show a more happy comfortable side to her she is happy to be where she is. The location when wearing this outfit will also support this idea. The look will help target male audiences as through research I found out that boys particularly aged between 16- 24 prefer girls who look more natural in terms of make-up.
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| URBAN JUNKIE |
This look is for her target audience to fall in love with her by using her image rather than music. We hope to achieve this as a group by having her wear an outfitt which can only be found in higher end high streets such as Topshop and River Island. This wants the audience who are targeted mainly at females aged 16- 24, to say "I want to look like her"
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| HUMBLE HOODIE HOTTIE |
This look is mainly inspired by our Artist insparartion Rita Ora. The look also features the signature Hoop earings that the original artist always wears in every music video. We love this idea as a group and have used it within our own music video for our artists/brand image.
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