Below is video which are shown on VEVO of recent artists, this is a great marketing tool and way of promoting a new music video.
I wanted to look further into just how VEVO works so I typed in an artist on YouTube and saw if VEVO would link itself. When I typed in Usher it opened up his VEVO page and immediately had an option for me to see his most recent music video. It also allowed me to browse his previous music and watch his previous music videos. His VEVO page was also linked to the artists official websites.
How Will this Benefit Our own work/music video.
I believe as an artist it is important to be able to promote yourself or have a good marketing team behind you. I think the use of YouTube Vevo will be a great tool which my group can use to promote our artist. We could maybe try recording some of our filming sessions of our artist and post these to YouTube to get some fans.
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